
Athleta Lures Nike’s Women’s Business Chief
Athleta’s New Chapter: Gauger’s Leap from Nike to Center Stage Introduction The athletic apparel industry is undergoing a transformative phase, with Athleta, a brand synonymous with women’s activewear, making a bold strategic move. The appointment of Maggie Gauger, a seasoned executive from Nike, as the new Global Brand President and CEO of Athleta, effective August…