
HBO Max Returns: Streaming Platform Reverts to Original Name
The HBO Max Rebranding Saga: A Branding Odyssey in Streaming Navigating the Brand Landscape of Streaming Giants In the rapidly evolving streaming industry, branding plays a pivotal role in distinguishing platforms amid fierce competition. Warner Bros. Discovery’s (WBD) journey from HBO Max to Max and back is a vivid illustration of how brand identity, market…